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The Story of Our Logo

At Chicago Title, we are very proud of our logo because of the great significance it represents. In the year of our 161st anniversary, we thought it was appropriate to share with you the story behind the logo.

The Chicago Title Logo was inspired by that age-old saying, “A man’s home is his castle.” The castle signifies the homes that we insure. But, the ring around the castle is of even greater significance - it is emblematic of a moat. Just as a moat protects a castle’s walls, the circle around the castle represents the protection you receive from a Chicago Title Policy. As you know, the deeper and wider the moat, the more it safeguards the castle. At Chicago Title, we boast unsurpassed resources and have been standing behind American Property owners since 1847.

The turret motif of the logo is modeled after the old Chicago Water Tower, one of the few edifices to survive the Great Chicago Fire. The Old Water Tower still stands strong today. It now houses a visitor information center and has become one of the major tourist attractions in Chicago. (More information about the Old Water Tower is attached).

As we celebrate our 161st Anniversary, we have updated our logo, to include a gold ribbon and our dates of service. However, the castle symbol remains untouched. Much the same as the protection and peace of mind you receive from a Chicago Title Policy.

One of the few buildings that survived the Great Chicago Fire was the Old Chicago Water Tower.
 
Situated at 800 N. Michigan Avenue, near the John Hancock Center, the Water Tower provides a sharp contrast with the surrounding high-rise buildings.

Castle Design
Constructed in 1869 using big limestone blocks, the Chicago Water Tower, with all its small towers in a 'gothic style', resembles more a tiny European 13th century castle than a water tower. It was designed by the architect William W. Boyington and houses a 40 meter standpipe which was needed to equalize the pressure of the water pumped from the pumping station to the east. The total height of the tower is 154 ft or 47 m.

Water Landmark
Since its survival of the Great Fire, the Chicago Water Tower became one of Chicago's main symbols. The tower became functionally obsolete many years ago, although the pumping station still pumps water for the city.

In May of 1969, during the year of its centennial anniversary, the Chicago Water Tower was selected by the American Water Works Association to be the first American Water Landmark. It now houses a visitor information center and has become one of the major tourist attractions in Chicago.